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Thoughts on Design

Phil Chu
Phil Chu
Making software since the 80s

Perhaps my favorite thing about the San Francisco airport (with the food court dim sum a close second) is the San Francisco Museum of Modern Art store in the International terminal. I try to always stop there and pick up a design book that would be hard to find in my local Barnes and Noble (not to mention Crown Books, which is almost the only other bookstore where I live).

On one of my recent trips through SFO, I snagged Paul Rand’s Thoughts on Design. This is a small book, less than a hundred pages, largely with graphics (naturally), and it starts off with fairly general pronouncements, but there’s some good stuff once it gets going, in particular some directives I haven’t seen before, like making use of repetition, and avoid choosing a font style correlated with the subject (e.g. the cliche of “chop suey” lettering).

I wouldn’t say this is a must-have on your designer bookshelf, but, hey, it’s Paul Rand.